NFT Marketing in Action: Successful Brand Cases in the Metaverse.

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 We tell how companies are mastering the NFT and metaverse market in our latest digest.

We present you the latest weekly digest where we tell you how brands from all over the world use NFT to advertise their products and communicate with the audience. We are sure that it will be useful for marketers, entrepreneurs, and everyone who wants to keep up with trends.

New Balance keeps up with the competition and prepares to enter the metaverse!

The company has filed three trademark applications referring to virtual goods, virtual goods retail store services, and virtual services related to sports equipment. New Balance keeps up with the competition and prepares to enter the metaverse.

The company has filed 3 trademark applications referring to virtual goods, virtual goods retail store services, and virtual services related to sports equipment.

Retail giant Carrefour announces its first step into the metaverse.
The French company announced a partnership with Sandbox and bought a plot in the game.

“This is our first step into the metaverse. This acquisition will provide us with a virtual space for innovation and enable us to move in line with our digital transformation strategy. This site will be the basis of experiments in virtual worlds that will allow us to understand the coming evolution of retail. And soon we will talk about specific projects,”

said Elodie Pertuiso, director of e-commerce at Carrefour.

How about lifetime access to Coachella?

One of the largest music festivals in the world has announced the launch of the NFT collection in partnership with the FTX exchange. The drop will consist of 3 series of coins.

The most expensive series consists of 10 NFTs, which will give you lifetime access to the festival. The tokens also provide VIP privileges, including special viewing areas, camping in luxury tents, and private dining prepared by a professional chef.

GameStop announced the launch of an NFT marketplace.

The legendary gaming retailer announced a partnership with the ImmutableX blockchain (which we wrote about a couple of days ago), which will form the basis of the future platform.

GameStop chose the solution from the Australian startup because it provides “NFT release in a carbon-neutral environment”. The trading platform will feature “billions of low-cost in-game assets that can be easily bought and sold.”

Cameo app announced the launch of NFT access to a private club.

The company announced the launch of Cameo Pass – an NFT ticket that gives access to a closed community of like-minded people and celebrities. Fans can purchase the Cameo Pass for 0.2 ETH, which gives them “exclusive access to celebrity hangouts, meetups and events, and parties at the Cameo House in LA.”

Saudi Arabia invests $1 billion in its own metaverse project.

The country is investing $6.4 billion in future technologies, of which $1 billion will be used to create a futuristic NEOM metropolis on the Red Sea coast.

The city will be built on the basis of a digital twin in the virtual world, which will allow visitors to simultaneously be present in NEOM both physically and virtually, as an avatar or hologram.

Ferrari is serious about NFT, metaverse, and blockchain.

The company’s CEO claims that Ferrari is exploring how to make the most of the new technologies made possible by blockchain as they will play a big role in the company’s future. The brand has created a whole department that will deal with these issues.

Nike releases the first NFT drop.

Digital studio RTFKT, which creates NFTs and digital clothing and is owned by Nike, has released a new collection of NFTs called MNLTH. The new coins were sent free of charge to the owners of tokens from the last collection of the Clone X studio, and the rest will cost only 11 ETH ($34,000).

NFT is made in the form of a dark metal box with glowing cutouts with Nike and RTFKT logos. The contents of the boxes are still unknown, but it should be something extremely interesting.

Alfa Romeo integrates NFT into the new car model.

The Italian brand will use NFT to track and store maintenance records on the blockchain in its new Tonale SUV.

Wow, Alfa Romeo is the first manufacturer to use NFT in this way. It is logical because it will ensure transparency in the market of services for cars. This is especially true for used cars.

Krafton Studio, the creator of PUBG, announced its entry into the NFT and metaverse market

The company has entered into a partnership with Naver Z, the parent company of the Zepeto platform, to develop a new web 3.0 project.

It is not yet clear if the project will be directly related to PUBG. According to Krafton, they will use the experience gained during the development of PUBG to create a virtual world based on the Unreal Engine graphics engine. Naver Z will be responsible for the infrastructure of the metaverse and the social component.

Gucci is not going to stop and is buying real estate in Sandbox

The fashion house announced that it had bought virtual land and entered into a partnership with the blockchain game The Sandbox. The size and location of the site are not yet known, but the company plans to create a themed digital space for fans of the brand.

Zynga plans to release the first NFT game this year

The mobile gaming giant, which earned almost $3 billion last year, is expanding its blockchain team significantly and will also release its first NFT-enabled game.

By the end of the year, the company plans to expand the blockchain department to 100 employees. At the same time, Zynga is looking not only for ordinary developers but also for executives, including a creative director and a “tokenomics designer.” In addition, Zynga is considering buying third-party blockchain game development companies.

McDonald’s is preparing to launch virtual restaurants in the metaverse.

The company has filed as many as ten trademark applications indicating that it plans to open a “virtual restaurant with real and digital goods with home delivery.” This was noticed by lawyer Josh Gerben, who made a post with proof on his Twitter.

According to the documents, McDonald’s has applied for trademarks for its virtual food and beverages, as well as “downloadable media files containing artwork, text, audio and video files, and NFTs.” In addition, the company has filed an intellectual property application covering entertainment services such as virtual concerts and events.

OnlyFans added support for NFT avatars.

Now users can set their NFT on the main photo in the profile. So far, the platform only supports tokens on the Ethereum blockchain. Applicable avatars will display a network icon to confirm the authenticity of the NFT.

“Our mission is to empower content creators to realize their potential. This feature is the first step in exploring the role that NFTs can play on our platform,” said Amrapali Gan, chief executive of the company.

What’s on NFT on YouTube?

Video Hosting Product Director Neil Mohan said they see huge potential in NFTs as a way to monetize content. The technology will allow creators to build more effective interactions with fans and create new earning channels.

For example, content creators can tokenize videos, photos, and other content provided on the platform, which in turn will open up a new way to communicate with the audience.

GTA 6 with NFT support?

Strauss Zelnick, CEO of Take-Two, stated in a recent interview that the company believes that there is an opportunity to integrate NFT into Take-Two products in the future.

“We believe in rare goods and collectibles. However, there is also concern about the speculation around them. We want consumers to always have a decent experience every time they interact with our products, but losing money on speculation is not good, so we let’s refrain from them.”

– also shared the CEO of the company.